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About Ipsos iSay
Sourced from MoneyPulseBrand: Ipsos iSay (Ipsos' global market research panel)
User flow: The user signs up for the panel, completes their profile, and fills out surveys to earn points redeemable for rewards (vouchers, PayPal, etc.).
Payout model: CPA paid per confirmed registration (web) or first completed survey (app).
Paid GEOs: US (EN), Canada (EN / FR).
Platforms: Web, Android, iOS.
Conversion funnel: Lead → SOI (single opt-in) → DOI (double opt-in) → TOI (paid, web) / Install → … → FSC – First Survey Completed (paid, app) . The Lead / SOI / DOI / Install events are tracking-only (zero payout) and exist to measure funnel quality.
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