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...Traffic Allowed: social only
...Traffic Allowed: social only
Traffic not allowed: Incent, Popup, Path Traffic, Bot, Fraud, Misleading
All Creatives must be preapproved.
Conversions fires: after Full Form Submit
Time of Promotion: 24x7, best hours 9:00 AM – 10:00 PM EST
Perfect User:
Age 25+
Currently insured for at least 12 months
Clean driving history preferred (no recent accidents, DUIs, or major violations)
Homeowner
Multi-vehicle and/or multi-driver households preferred
Good credit preferred
APPROVED SAVINGS LANGUAGE
Any advertisement referencing pricing or savings claims must:
Use an approved price point listed below, and
Include approved qualifying language.
Approved Qualifying Language
Save up to
As much as
As low as
Could save
Can save
See if you qualify
Approved Price Points
$9.50/week
$38/month
Higher than $38/month
Higher than $9.50/week
Save up to $610/year
PROHIBITED LANGUAGE
“Ripped off”
“Scammed”
“Trick”
“Swindle”
“Rebate”
“Money back”
“Check in the mail”
“State Auto Reduction Policy”
Fake agent testimonials
Fake customer testimonials
creatives must not exploit political issues, economic hardship, or public controversy for commercial purposes.
PROHIBITED PRICE CLAIMS
The following claims are not permitted (non-exhaustive list):
$15/month
$12/month
$3/week
Less than $9/week
Less than $29/month
“Save over”
“Refund”
STRICTLY PROHIBITED BRAND USAGE
The following carrier or brand names may NOT be used in creatives, domains, copy, or URLs:
FRAUD PREVENTION & COMPLIANCE
This campaign is protected by ANURA and internal fraud-monitoring systems.
Real-time ANURA results can be shared if the publisher provides an endpoint/API.
Tracking links will not function for:
Access is restricted to users physically located in the United States.
Fraudulent, incentivized, duplicate, non-human, or otherwise non-genuine clicks/leads will result in:
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